With the advent of artificial intelligence (AI), the way The Octalysis Group approaches gamification and experience design is changing rapidly. AI technology is being integrated into Octalysis design in a number of ways, and the impact of this technology on the field of gamification is...

TikTok, the popular short-form video-sharing platform, has taken the world by storm. Millions of users spending hours on the app every day. But what is it about TikTok that makes it so addictive?  Why do so many users use it so intensively? To understand this,...

Gamification, the use of game design elements in non-game contexts, is increasingly being adopted in the healthcare industry. This trend is motivated by the potential for gamification to engage patients in their own care, motivate healthy behavior, and improve health outcomes. We will discuss some...

Patient Medication Adherence The pharmaceutical industry faces a significant challenge when it comes to patient medication adherence. When patients do not take their medications as prescribed, it can lead to a range of negative outcomes. Treatment failure and worsening of their health condition are obvious...

  Gamification has taken off worldwide as the best way to drive engagement in various fields. As a result, multiple industries have adopted gamification as a design philosophy, including marketing, fintech, the EV industry and many more.  However, there is no industry where gamification has...

  Gamification has taken off in the healthcare industry as more healthcare providers realize the impact of gamification on their patients’ engagement with their treatments and therapies.  However, gamification’s impact on the healthcare industry doesn’t stop there. More patients are reporting increased attention to their...

  Supermarkets today face several challenges that are making it harder than ever to stay competitive and offer a consistent shopping experience for consumers.  From online shopping becoming more convenient, e-commerce sites such as Amazon, Alibaba and others are becoming stronger competitors, and new players...

Supermarkets today face challenges that are making it harder than ever to stay competitive and offer a consistent shopping experience for consumers.  From online shopping becoming more convenient, e-commerce sites such as Amazon, Alibaba and others are becoming stronger competitors, and new players are entering...